Men - Its Time to Take Your Skin Seriously

Let’s be honest. Skincare used to be seen as something only women or skincare “experts”
did. But that old-school thinking is disappearing fast. More men are realising that taking care of your skin isn’t about vanity, it’s about feeling good in your own skin, just like staying fit or dressing well.

These days, moisturising in the morning and evening is becoming as normal as going to the gym. Because looking sharp isn’t just about your haircut or what trainers you’re wearing. It goes deeper than that.

If you’re still thinking, “Skincare’s not really for me,” then hear us out. We’re not about
complicated routines or endless products you’ll never use. This is skincare that works for real life - easy, effective, and no nonsense. If your bathroom shelf is looking a bit empty, here are a few of our favourites to get you started.

AB:Scent Eye & Facial Moisturiser

This one’s lightweight, fragrance-free, and properly hydrating. It calms and soothes your skin, whether it’s after shaving, after the gym, or just whenever your face needs a bit of care. It sinks in quickly without feeling greasy, which is exactly what you want.

AB:Scent Super Serum

Think of this as your daily defence. It’s packed with antioxidants and vitamins that brighten, hydrate, and protect your skin from everyday stress. A couple of drops in the morning and you are good to go.

AB:Scent Facial Polish 

A gentle scrub that clears away dead skin and gives your face a proper refresh. Use it once or twice a week - especially after a long day or tough workout. It leaves your skin feeling clean, smooth, and ready for whatever’s next.

23 Carat Gold Moisturiser
Looking for something that feels a bit more luxurious but still delivers? This one contains real 23-carat gold, caviar extract, and hyaluronic acid. It firms and brightens your skin without overdoing it. You will notice the difference in the mirror, but more importantly, you’ll feel it.