For centuries, Japan has been a beacon of timeless beauty, known for porcelain skin and holistic wellness rituals that are incredibly unique. One of its best-kept secrets? Rice bran oil, this is a golden elixir extracted from the outer husk of rice grains that we utilise in our brightening Illuminate range. This nutrient-dense oil has long been a cornerstone in Japanese skincare, passed down through generations and now celebrated globally for its remarkable skin benefits. It is known to lighten age spots and balance out pigmentation in the skin, our sales team say this is THE go-to range.
In Japan, skincare is deeply rooted in nature, balance, and tradition and is far from being just a routine. Historically, rice bran oil (known locally as komenuka yu) was used by rice farmers. The women who worked in rice fields were renowned for their soft, youthful hands all thanks to daily exposure to rice water and bran. Over time, this natural byproduct became a treasured ingredient in beauty regimens and workers would savour the rice water to wash their faces in later.
Many Japanese skincare brands still honour traditional formulations, incorporating rice bran oil into serums, creams, and cleansing oils. Today, conscious consumers are rediscovering what the women of ancient Japan knew intuitively: rice bran oil is gentle, effective, and sustainable. As we move toward more natural and holistic skincare, this time-honoured ingredient is poised to become a staple in modern beauty routines worldwide which is why Illuminate stands as one of our largest ranges.
